Media Puts Spotlight on Miami Boat Show

Media from around the world docked in Miami to attend the 2020 Progressive Insurance Miami International Boat Show to highlight the boat show and the boating industry overall. Here’s a look at some of the highlights:

• Fox Business– shot live from the show all day February 14 with a focus on new innovation/product; five features stories aired throughout the day – What to Expect from the Miami International Boat Show
• Ch. 7 News Miami – Crews Making Final Preps for the Miami International Boat Show
• Islander News – Must-See Vessels at Miami Boat Show
• Bloomberg News – Progressive Insurance Miami International Boat Show and Superyacht Miami Make Their Return Over President’s Day Weekend
• Miami Herald – 10 Things to Do Over President’s Day Weekend

In addition, the Discover Boating PR team hosted national consumer lifestyle media and influencers, aligning with the boat show to bring additional awareness to the event and immerse media in boating. Attendees included media who contribute to Forbes, Elite Daily, Shape, Men’s Journal, Cosmopolitan, Men’s Health, SELF and more.

As part of the team’s Miami Boat Show social media efforts this year, the show’s IGTV channel was launched. The team also hosted nearly 40 social influencers, who became boat show brand ambassadors throughout the five-day event, attending and sharing news through Facebook and Instagram.