Plans for “Get On Board” Campaign Announced

The National Marine Manufacturers Association (NMMA), the Recreational Boating & Fishing Foundation (RBFF), and the Marine Retailers Association of the Americas (MRAA) announced their second-year collaboration on the industry-wide Get On Board consumer marketing campaign to recruit and retain new participants during the upcoming fishing and boating season.

Get On Board is a partnership between two of the recreational boating and fishing industry’s leading consumer-facing brands: RBFF’s Take Me Fishing and NMMA and MRAA’s Discover Boating. An integrated effort, the campaign will include a national media spokesperson, influencer engagement, press outreach, paid advertising, social media promotion, digital marketing and more. The continued partnership reflects the success of RBFF, NMMA and MRAA’s first-of-its-kind collaboration in 2020, which helped the industry achieve historic results, including a year-over-year increase of 3 million new fishing license sales and the highest single-year sales volume of new boats in 13 years.

The initiative will supply the industry with a variety of free, customizable tools to support their existing customer growth and retention efforts. Available resources will include social media assets, promotional videos, press materials and more.

Visit www.GOBToolkit.com to download a variety of customizable assets to help promote fishing and boating to consumers. New materials will be made available on an ongoing basis, so users are advised to check back often. Questions may be directed to Bruna Carincotte, RBFF’s Senior Manager of Public Relations and Communications, at bcarincotte@rbff.org and Maggie Maskery, NMMA’s Director of Consumer Public Relations, at mmaskery@nmma.org.