Brunswick’s All Blue Planet Brings Boating to Underserved Populations

Brunswick Corporation recently completed its inaugural All Blue Planet Month, an initiative to increase access to water to underserved populations as part of the Company’s overall sustainability strategy. Over several weeks, 16 Freedom Boat Club locations across the United States, the United Kingdom, and Spain participated in the initiative. In total, the Clubs partnered with 23 local community groups supporting underserved populations to organize on-water outings for many first-time boaters.

Brunswick’s ‘All Blue Planet’ initiative was launched to promote the restorative power of the water, which has been scientifically proven as a source of cognitive and mental well-being. By partnering with Freedom’s dedicated network of Club owners and groups, such as the Boys & Girls Club, Big Brothers Big Sisters of America, local veteran support groups, and many others, hundreds of participants were able to experience the positive impacts of being on the water.

All Blue Planet Month represents one of many activations the Company is executing to increase access to water. To learn more about Brunswick’s All Blue Planet initiative, visit https://www.brunswick.com/corporate-responsibility/all-blue-planet.