Bonnier Shifts Divisions to Better Serve Outdoor Adventure Interests

Bonnier LLC took significant actions to continue its transformation into the leading outdoor adventure company. 
  
Most significant among the actions is a new integrated structure built around brands and communities instead of products. Whereas the company previously had separate Media and Events divisions, moving forward Bonnier will be grouped by the enthusiast activities in fishing, boating, sailing, travel, motorsports, and hunting. 
  
Bonnier’s new Marine Division, under executive vice president Glenn Sandridge, will integrate the company’s media and events properties within five groups: the Sport Fishing Group, Marlin Group, Boating Group, Yachting & Sailing Group, and Travel Group. The Marine division will include all print, digital, and broadcast assets, as well as the company’s fishing tournaments, expeditions, and sailing regattas. 
  
A new Motorsports & Outdoor Division, under executive vice president Jonathan Moore, will apply full focus on the rapid expansion of Bonnier’s already robust portfolio of motorsports, hunting and other outdoor enthusiast franchises.