Discover Boating Launches Hispanic Website

Discover Boating has launched es.discoverboating.com to feature the Spanish language versions of DiscoverBoating.com traditional resources and information.

The site will provide a Spanish language resource for those looking to get into boating. Popular tools such as the Boat Selector and Marina Finder are available as are boat detailer pages. In addition, users can order the Beginner’s Guide to Boating in its new Spanish version.

Discover Boating worked closely with the Recreational Boating and Fishing Foundation to develop this new site and link it to the VamosAPescar.org initiative, RBFF’s Spanish version of its popular TakeMeFishing.org campaign.

Organizations are looking at means to reach the Hispanic audience as that population continues to expand, accounting for more than half the growth in the overall U.S. population last year.