Take MRAA’s Service Management Survey

The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve.  

In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of a softer market, plays a pivotal role in generating cash flow, profits, customer satisfaction and long-term loyalty. Often, it’s service that keeps things afloat when sales are down.  

To help dealerships harness the full potential of this powerhouse department, MRAA invites them to complete the Service Management Survey. The deadline is Friday, Sept. 8.  

Participating dealerships can closely inspect their operations and compare them against industry averages. An Executive Summary, reserved for survey contributors, helps dealerships to identify areas within their service operations that outpace the industry and also areas where they underperform. They can then take the next step and refine their processes and implement solutions to address their shortfalls. Dealership feedback and participation help to strengthen service departments and enrich the customers’ service experience throughout the marine industry. Take the MRAA Service Management Survey.