MRAA Launches Legislative Tracker Tool

The Marine Retailers Association of the Americas (MRAA) announced the launch of a new legislative tracker, made possible by the support of MRAA’s Diamond Ambassadors. This innovative tool highlights legislation the MRAA is tracking and advocating for or against on behalf of the marine industry.

This new addition to the website provides MRAA members the ability to take a deep dive into the legislative priorities of the MRAA and see, firsthand, how the MRAA is working to support their businesses and the overall recreational boating industry.

The legislative tracker, located at mraa.com/bill-tracking, is powered by public affairs software Quorum. The tracker is divided into state and federal legislation, with the state tracker featuring a map to allow members to view what the MRAA is tracking in their state. The tool also allows members to filter and sort state and federal legislation by topic, position and status.

The MRAA made the investment in this new software with the support of its Diamond Ambassador Members, including MarineMax who was both an inaugural Diamond Member in 2023 and has signed on again for 2024. Diamond Ambassador Members at MRAA fuel advocacy work and the Government Relations team.

Since integrating Quorum into the Government Relations Team workflow, MRAA has honed its ability to track and analyze legislation and regulations that may negatively impact marine retailers. This proactive approach allows the team to engage with lawmakers early in the process, addressing potential impacts on marine retailers before they become critical issues. Additionally, Quorum’s ability to monitor social media, news and other relevant sources provides the team with a thorough understanding of the political landscape.