Freedom Boat Club Expands in South Florida
Published on September 13, 2024
Freedom Boat Club, the world’s largest boat club operator and a Brunswick Corporation brand, announced its acquisition of the South Florida franchise operations and territory. Through this acquisition, Freedom Boat Club adds 13 corporate locations from Pompano Beach to Stuart, Florida, with the rights to expand throughout the Southeast Florida coastline.
Located directly adjacent to Freedom’s already established corporate locations in Fort Lauderdale, Miami and Islamorada, this acquisition adds to Freedom’s growing corporate presence in Southeast Florida providing an opportunity to realize operational efficiencies.
The South Florida operation was established in 2014 under its previous owner Dan Lund. Under Lund’s leadership, the club was consistently recognized for its “Top Franchise New Member Growth” and won The Best of Palm Beach County award for the past five years. As a long-time partner to Freedom, Lund successfully scaled the business, established talented teams and a loyal membership base passionate about the boating lifestyle.
Since Brunswick acquired Freedom Boat Club in 2019, the company has expanded from 170 locations to more than 415 locations globally across North America, Europe and Australia.
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