MMA Announces New Leadership

Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced the election of new officers and the appointment of new board members.

Alisdair Martin, marine industry consultant, has been elected as the new president of the association and succeeds Courtney Chalmers, vice president of marketing for Boats Group, who previously held the position. Abbey Heimensen, vice president of marketing for MarineMax, will continue as MMA’s vice president. Katy Fairman, director of marketing & business development at Boatyard, will serve as the association’s secretary and Dana Koman, Patrick Industries director of aftermarket strategy and business development, Marine, treasurer.

New board members serving three-year terms include Rene Moore, brand manager at Monterey and Blackfin Boats and Freya Olson, senior director of engagement for the Marine Retailers Association of the Americas. They join a board that includes Leslie Zlotnick, marketing division manager at Yamaha Watercraft; Stephanie Vatalaro, SVP strategy and operations at RBBF; Victor Gonzalez, CMO Sportsman Boats / Phenom Yachts; Romina Bompani, head of marketing, Superyacht Monaco; Brian Chandler, CEO of Commonwealth PR; Katie Freeburn, senior marketing manager, Freedom Boat Club, Brunswick Corp.