Brunswick to Highlight Boating Intelligence Initiative at CES

Brunswick Corporation (NYSE: BC), the global leader in marine technology, will display its broad, industry-leading technology portfolio and debut its ‘Boating Intelligence’ ^TM initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas.  Boating Intelligence is a comprehensive initiative to enhance Brunswick’s ACES (Autonomous, Connected, Electrified and Shared) strategy by incorporating AI capabilities and features into its products to deliver simpler, safer, smarter and more sustainable boating.

Brunswick’s CES exhibit will seamlessly integrate digital and physical elements: a state-of-the-art 200-degree virtual boat helm simulator will introduce Brunswick’s AI-powered co-captain, offering an interactive experience that showcases features such as assisted navigation, safety monitoring and autonomous maneuvers; and Brunswick will also unveil its first Fliteboard eFoil immersive simulator, allowing attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments.

Additional experiences in the Brunswick exhibit include:

• The next evolution of autonomous docking – Brunswick will present the latest development version of its autonomous docking system, both virtually in a 200-degree simulator and physically on a 40ft Boston Whaler 405 Conquest. Attendees can witness live object tracking and classification, and interact with the latest, intuitive user interface concepts on a large Simrad multi-function display.

• ‘High power electric boat concept’ – Brunswick will showcase a high voltage, fully integrated electric propulsion concept demonstrated through a full, cut-away physical system augmented by animation.

Brunswick will also display three of its CES Innovation Award-winning products, including the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards and the 1^st Mate connected Marine Safety and Security System.