Dealer Week Sets Records

More than 1,500 marine industry professionals attended the Marine Retailers Association of the Americas (MRAA) 2023 Dealer Week Conference and Expo, held December 4 to 7 in Tampa, Florida, establishing records for total registration, dealership attendance, number of exhibitors and expo hall floor space coverage.

Dealership attendance set a new high-water mark at 721 dealership personnel, while total attendance improved by 15 percent, surpassing 1,500 total attendees for the first time in the event’s history. The 150 Expo Hall booths and 18 dock slips sold out, contributing to the largest show floor in the event’s history. More than 40 first-time exhibitors showcased booths at the Tampa Convention Center and 45-plus boat brands were represented. Additional manufacturers, exhibitors and suppliers wanting to exhibit already make up a waiting list for Dealer Week 2024.

For the first time in history, two manufacturers – Centurion & Supreme, and Skier’s Choice – held annual dealer meetings in conjunction with Dealer Week. Additionally, a pre-event Service Management Workshop, designed to share data, education, and insight to help navigate issues, reduce team stress, and boost dealership success, sold out.

The 2024 Dealer Week Conference and Expo is scheduled for Dec. 8 to 11 in Orlando, Florida. Until then, Dealer Week educational opportunities for business growth continue with Dealer Week Online. Available at MRAATraining.com through March 1, 2024, dealers who register can access 15 Dealer Week education sessions — five unique sessions from three separate pathways: Leadership, Sales & Marketing, Service & Parts — and three post-Dealer Week webinars.