Dealer Week to Feature Field Trip to Florida Businesses

The Marine Retailers Association of America’s (MRAA) all-new Annual Conference and Expo, Dealer Week, will kick off with an immersive field trip opportunity on December 8 in Tampa, Florida.

Participants will tour local businesses and gather lessons on customer experience, business operations and employee relations from brands that are innovating in those areas.

“The field trip will provide perspective from outside the marine industry on how marine retailers can best serve their customers,” said Mike Davin, MRAA director of education. “Our hope is that attendees will walk away with inspiration and ideas that they can go back and implement in their own businesses.”

MRAA conference veteran Valerie Ziebron of VRZ Consulting will act as host and provide additional insights throughout the experience. During the site visits, Ziebron will help participants draw connections between what they are learning at the Tampa-area businesses and the marine retail industry. Ziebron has spent more than two decades helping businesses through education and motivation, and she makes it a point to uncover best practices that help people flip the switch from reactive to proactive for greater profitability and customer loyalty. Over the years, she has delivered more than 5,000 presentations and helped more than 1,000 small businesses. Her clients have included Chrysler, General Motors, Yamaha Motor Company and many others.

The field trip is $249 for MRAA members and $299 for non-members. Attendees can register for the field trip by adding it to their cart at checkout or by editing their current event registration.