Digital Motors Now Available To The Boating Industry

Digital Motors, the award-winning digital retailing platform for the automotive industry, has proven the unique configurability of its product by providing an online retailing solution for the nation’s more than 4,000 recreational boat and yacht retailers.

Based in Irvine, California, Digital Motors technology serves the growing needs of dealerships, dealer groups, auto lenders, and vehicle manufacturers to provide a secure end-to-end online purchasing and financing journey to their customers. The company enables a modern retailing experience that combines the physical showroom coupled with a robust digital process. The company is now taking these capabilities to the $42 billion recreational boating industry.

“Rather than simply window-shop online, consumers want to transact,” exclaimed Andreas Hinrichs, chief executive officer of Digital Motors. “This applies to vehicles, boats, and virtually any luxury or premium item. We are excited about this latest release and our voyage into the uncharted waters of online boat purchases.”

Potential boat buyers can search for the vessel that interests them on the store’s website, then complete easy-to-follow steps, including defining the payment structure, submitting a credit application, and uploading documentation. The platform’s revolutionary FinTech engine enables a true online transaction, easily and accurately, for what was previously considered a complex purchase.