Discover Boating Launches “See You Out Here” Campaign

Discover Boating, powered by the National Marine Manufacturers Association and Marine Retailers Association of the Americas (MRAA), launched its new campaign, ‘See You Out Here’ across the U.S. and Canada. The campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under the water and in addition to its traditional run throughout spring and summer, will be extended year-round as it’s weaved into Discover Boating boat shows in 2023, and across Discover Boating’s enhanced digital channels.

The new campaign videos, created by agency partner, Cutwater, are anchored by an impactful brand anthem film and the real stories of boaters turned brand ambassadors around the country, all of whom reflect the next generation of boaters. These narratives feature the ambassadors’ unique histories and relationships with boating. “Hooked” spotlights Khristian Rousseve, the first Black student-athlete in Louisiana to receive a scholarship for bass fishing. “Captain Jana” chronicles licensed captain Jana Zontek and her wife, Cindy, finding a shared love and appreciation for life on the water. “Depth of Field” takes a glimpse at the adventures of Andy Mann, an award-winning National Geographic photographer committed to marine conservation. These individuals are a snapshot of the more than 10 boaters featured in the new campaign.

The campaign launch comes on the heels of Discover Boating’s recent rebrand and digital transformation and the preview of the campaign’s ads to the industry during the Discover Boating® Miami International Boat Show® in February. Advertising will appear across North America via a comprehensive media strategy including video streaming with YouTube, ESPN, VICE, Telemundo; digital and social media channels; and, partnerships with the likes of Facebook, Instagram, TikTok, and a number of high-profile influencers.

The campaign’s spring/summer marketing mix includes advertising, digital and social content, influencer partnerships, experiences, television public service announcements (PSA), and public relations and will appear in Discover Boating boat show media ranging from TV and onsite to digital and social starting in early winter.

Click here to stream, download or embed the new “See You Out Here” content to share in your showroom, on your website, via your social network or in your next email campaign.