Discover Boating Releases New Safe Boating Tips Video
Published on May 2, 2024Discover Boating, powered by the National Marine Manufacturers Association and Marine Retailers Association of America, in collaboration with Progressive Insurance, launched its second safety video in the “Top Safe Boating Tips” series. The video titled, Fuel Up with Confidence: Top Tips for Responsible Refueling, covers essential practices, such as employing the sniff method to detect fuel leaks or spills, ensuring there are no open flames or smoking, disembarking passengers during refueling, selecting the appropriate fuel for your vessel and more.
The second episode in the latest video series can be viewed below and on Discover Boating’s YouTube channel here.
The five-part series covers crucial safety topics that all boaters need to be aware of for a worry-free day on the water, including boating with pets, refueling, navigation lights usage, trailering and safe seating.
To further engage current boaters and the next generation, Discover Boating and Progressive strategically created these short-form videos (in addition to longer form versions) that can be shared on social channels, such as TikTok and Instagram—popular platforms Discover Boating’s target audiences use to consume digital content. Discover Boating will also be sharing the new videos via consumer email distributions and on its websites in the U.S. and Canada.
Industry stakeholders are encouraged to view and share these safety videos on social media channels, consumer emails, brand websites or play it on loop in showrooms, to provide valuable safe boating content for your customers.
The five-video series in 2024 focuses on the following topics:
- Safe Boating with Pets
- Refueling Best Practices
- Proper Use of Navigation Lights
- Boat Trailering Techniques
- Safe Seating Protocols
Similar to the 2023 video series (viewable/shareable here), a new video will be released each month, March-July, on YouTube. Discover Boating will also share shorter cutdown versions to engage target audiences across social media platforms and promoted on the Discover Boating blog, DB TV section, and b2b.discoverboating.com.
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