Discover Boating Releases New Safety Video Series Episode

Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and the Marine Recreation Association of America (MRAA), in collaboration with Progressive Insurance, rolled out the first episode in its fourth safety video series. To educate and engage the next generation of boaters, whose path to purchase looks very different from previous generations, Discover Boating and Progressive strategically created short-form videos (in addition to longer form versions) that can be shared on social channels, such as TikTok and Instagram—popular platforms where target audiences consume digital content.

The latest safety video series covers essential safety topics, including preparing your boat for boating season, boating with kids, life jackets, float plans and sound signaling devices. This first episode in the new series, “How to Prepare Your Boat for Boating Season,” can be viewed below and on Discover Boating’s YouTube channel.

Discover Boating will continue rolling out new episodes in the video series throughout the spring months, ensuring boaters are equipped with expert safety tips as they get ready to hit the water. The brand will also promote the videos via consumer emails, blog articles, DB TV section, and the Discover Boating Industry Resource Center.

To provide customers with engaging safe boating content, industry stakeholders are also encouraged to share the safety videos on their own social media channels, consumer emails, brand website or play them in showrooms.