Freedom Boat Club Expands in Wisconsin

Freedom Boat Club, a division of Brunswick Corporation, is adding five new corporate club locations in Wisconsin during the summer 2022 boating season. The additions support Freedom’s growth plans in the Upper Midwest giving members 13 locations to choose from in a three-state area (Illinois, Wisconsin, Iowa).  Since 2020, Freedom has opened new locations in Chicago, Fox Lake, Milwaukee, and has a franchise location in Northern Iowa, and is exploring plans for continued expansion in these key boating markets.

Freedom’s first location in Wisconsin is in McKinley Harbor in Milwaukee, but throughout the summer, club locations will be added in Racine, Green Lake, Oshkosh, Madison, and additional locations in Milwaukee. 

The existing Milwaukee location at McKinley Marina and the Racine location, are already open, while the other locations in the state will open throughout the summer.

The Wisconsin expansion follows Freedom’s milestone announcement last week that it had welcomed its 350^th location. Since its acquisition by Brunswick in May 2019, Freedom has more than doubled the number of locations in its network. Over the past three years, Freedom has added 180 new locations, executing on its strategic plan to expand boating participation through convenient, shared-access models.