Get On Board Campaign Kicks Off

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5 to13. After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, while recruiting the next generation of boaters and anglers.

Following the success of the first-of-its-kind industry collaboration between RBFF’s Take Me Fishing and NMMA and MRAA’s Discover Boating in 2020, this year’s integrated campaign will include:

• TV and radio public service announcements (PSA) featured across thousands of stations and networks, including Disney and ABC affiliates, ESPN and more
• A satellite media tour (SMT) and press outreach leveraging new national media spokesperson Dr. Jessica Clemons, MD, Board-Certified Psychiatrist and recognized leader in mental health and wellness
• Robust influencer program with a diverse fleet of 60+ social media content creators
• Custom blog and video content through media companies, including Hearst, Buzzfeed and Complex to connect with new audiences
• Paid advertising and digital marketing across channels and avenues such as Disney, Hulu, Verizon, The Weather Company, Spotify and more
• Social media promotion across Facebook, YouTube, Twitter, Instagram, Pinterest and TikTok

A variety of free, customizable Get on Board campaign tools are available for industry stakeholders to support their existing customer growth and retention efforts. These resources include social media assets, retention tools, promotional videos, press materials and more.

Visit www.GOBToolkit.com to download a variety of customizable assets to help promote fishing and boating to consumers. New materials will be made available on an ongoing basis, so users are advised to check back often.