Grow Boating Marketing Summit Proceedings Available for Download

Recordings of the presentations from the Grow Boating Marketing Summit are now available for download. The Summit, held in October at International Boatbuilders Expo (IBEX) in Tampa, Florida, provided information on how to effectively market to potential boaters by leveraging digital marketing channels, such as display ads, videos, social media, email, search and website. The session was attended by dealers, boat clubs, manufacturers and marine industry service providers. Marketing and research experts who presented include:

• Marcus Sheridan, author of They Ask, You Answer: How the Video Revolution is Changing the World of Business As We Know It;
• Tom Martin, author of The Invisible Sale: How to Win the Invisible Sale;
• Brooke Skinner Ricketts, Cars.com: Winning the 4 P’s of Digital Marketing;
• Tannis McKenna, Google: Digital Measurement in the Age of Assistance;
• Brad Dixon, Adaptly: Why Social for Boating?;
• Jack Ellis, Info-Link: Today’s Boat Market, Tomorrow’s Boaters;
• Steve Pizzolato, Avala Marketing Group: Perfecting the Prospect Journey: How to Help Consumers “Discover Boating.”

“The Grow Boating Market Summit was a comprehensive day-long experience that included excellent presenters from a wide range of digital expertise and research. A must for all marketers in the boating industry to expand their knowledge of marketing & sales trends and improve outreach with potential customers. A very rewarding and inspiring day!” Bryan Seti, general manager, Yamaha WaterCraft Group said.

Summit presentations can be found here on GrowBoating.org .