Grow Boating Offers Free Webinars to Help Businesses Develop SEO Plans

Grow Boating has partnered with Heather Lutz, dean and founder of Findability University, to offer a three-part webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan.

Provided at no cost to recreational boating businesses, these webinars will outline strategies to:

Identify marketing challenges;
Target ideal online customers;
Determine which keywords online shoppers use when they are ready to buy;
Build a site designed to convert visitors into customers;
Implement social and blogging strategies to drive business.

There will be three sessions in the webinar series each held from 1:00 p.m. to 3:00 p.m. CST:

April 3, Session 1: Spy on Yourself—Online Brand Reputation Made Easy.
This session covers brand protection, how to learn what is being said about your business in social and search, emergency plans for your online presence and Google alerts.

April 17, Session 2: Spy on Your Prospects—Tools, Tips and Shortcuts to Tapping into the Mindset of Your Ideal Searcher. Learn how to leverage suggestive search, see what Google bot thinks about your homepage, use SEMRush.com to understand searchers and present yourself as a thought leader, not a sales person.

May 1, Session 3: Spy on Your Competitors…In a Good Way. Understand what makes your product unique. Cover site ranking, how to dominate keyword search, own the search result page and setting yourself apart from your competitors.

REGISTER HERE

Each webinar will be presented by Heather Lutz who founded the Findability Group in 2000 to help website owners connect businesses with their perfect customers online. She worked for Yahoo! Search Marketing, training advertisers in Paid Search techniques, is a member of the National Speaker’s Association (NSA), a Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery.