Grow Boating Webinar Series Available Online

Recordings of Grow Boating’s three-part webinar series featuring Heather Lutze of Findability University, are available at GrowBoating.org. Downloadable handouts are also available.

The series, which ended May 1, is designed to help marine businesses develop a marketing and search engine optimization (SEO) plan to achieve online results that boost bottom lines.

The webinars outline strategies to: identify marketing challenges; target ideal online customers; find keywords shoppers favor; implement social and blogging strategies; and build a site designed to convert visitors to customers.

Session 1: Spy on Yourself—Online Brand Reputation Made Easy
Covers brand protection, how to learn what is being said about your business in social and search, emergency plans for your online presence and Google alerts.

Session 2: Spy on Your Prospects—Tools, Tips and Shortcuts to Tapping into the Mindset of Your Ideal Searcher
Learn how to leverage suggestive search, see what Google bot thinks about your homepage, use SEMRush.com to understand searchers and present yourself as a thought leader, not a salesperson.

Session 3: Spy on Your Competitors…In a Good Way
Understand what makes your product unique. Cover site ranking, how to dominate keyword search, own the search result page and setting yourself apart from your competitors.

Heather Lutze, dean and founder of Findability University, presents each webinar. Lutze founded the Findability Group in 2000 to help website owners connect businesses with their perfect customers online. She worked for Yahoo! Search Marketing, training advertisers in Paid Search techniques, is a member of the National Speaker’s Association (NSA), a sought-after Vistage International Speaker and has shares the stage with Tony Robbins Business Mastery in Fiji and London.