Marine Marketers of America to Offer Marketing Seminar at Fort Lauderdale Boat Show

Marine Marketers of America (MMA) will host its bi-annual luncheon meeting and educational seminar at the Fort Lauderdale International Boat Show.

The program, “Why CX Should Be Your Marketing RX,” focuses on customer experiences (CX) marketing. A panel of marine industry marketing experts including Matt Gruhn, president of Marine Retailers Association of the Americas; Margriet Mitchel, director of marketing, Jeanneau America and Prestige Yachts; Amanda Ward, campaign and web content manager, MarineMax; and Lee Sanderlin, director of digital marketing and web, National Marine Manufacturers Association, will share their knowledge and experience and answer questions from the audience.

“This is an excellent opportunity to learn more about the single hottest trend in marketing from experts in our field,” said MMA president and marketing columnist Wanda Kenton Smith of Kenton Smith Marketing, who will serve as panel moderator. “Polls of marketing professionals throughout North America reveal that CX is their top priority in 2018. You’ll come away from this panel session understanding what CX is about, armed with actionable strategies and best practices for implementing CX in your marketing mix.”

Sponsored by the Fort Lauderdale International Boat Show, MarineMax and Sea Tow, the luncheon and presentation will take place at the Bahia Mar Yacht Center in Stateroom A/B, from 12:00 to 1:30 pm, November 1. To register click here. www.MarineMarketersofAmerica.org/fort-lauderdale-2018.