MMA Announces 2020 Neptune Awards

Marine Marketers of America (MMA) announced the winners of the 2020 Neptune Awards for Marine Marketing Excellence. This year’s 13th annual competition was open to any organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2020.

The 2020 Neptune Awards drew 129 entries in 20 categories. More than 70 marketing leaders from throughout the marine industry were involved in the judging process. The category of video production garnered the most submissions this year, followed by integrated marketing campaigns, product literature and social media.

A new category for pandemic marketing attracted nine entries. These included an array of marketing and public relations campaigns that covered everything from virtual boat tour promotions and social distancing tips for boaters, to videos showing families enjoying close-in, socially-distant boating excursions.

MMA judges gave the “King Neptune” Best-in-Competition Award to Sportsman Boats for its website entry. Judges liked the site’s intuitive capabilities for customer engagement, dealer interface and brand awareness. They also said the website looked great and performed well, delivering impressive analytics.

2020 Neptune Award Winners:

Best Advertising Series: Pursuit Boats, “Pure.Evolution. Pursuit’s All New S 378”created by Pursuit Boats

Best Advertising Single or Spread: Boston Whaler Boats, “Start Living” single advertisement created by Boston Whaler Boats and Dino Publishing

Best B2B Marketing: Gemeco Marine Accessories, Actisense “Legendary” advertisement created by Gemeco Marine Accessories and Hawley Communications, LLC

Best Email Marketing: Boston Whaler Boats, “Roam from Home”created by Boston Whaler Boats and Dino Publishing

Best Event Marketing/Grassroots Promotion: Marine Retailers Association of America, “Dealer Week Lunch and Learn”created by Marine Retailers Association of America

Best Innovation: Yamaha Marine Group, “Helm Master EX”created by Yamaha Marine Group

Best Integrated Marketing Campaign: Malibu Boats, “M220 Launch”created by Malibu Boats

Best Newsletter Print and Digital: Pursuit Boats, “PURE.NEWS.”created by Pursuit Boats

Best Online Advertising Siren Marine, “Father’s Day Campaign”created by Siren Marine

Best Public Relations: Yamaha Watercraft Group, “Superjet Consumer Campaign”created by Yamaha Watercraft Group

Best Product Literature: Lowe Boats, “2021 Fish Boats and Pontoon Boats Catalogs”created by Lowe Boats and Redfish Collective

Best Sales Promotion: MarineMax, “Your Crew” created by Marine Max

Best Social Media: Siren Marine, “National Dog Day”created by Siren Marine

Best Video, Single: Invincible Boats, “When You’re Serious”created by Invincible Boats and Markham & Stein

Best Video, Series: Jarrett Bay Boatworks, “Insider Vlog”created by Jarret Bay Boatworks and Stealth Marketing

Best Website and 2020 King Neptune Award Winner: Sportsman Boats, “Sportsman Boats Website” – created by Sportsman Boats

Best Pandemic Marketing: Sea Tow, “Social Distancing When Boating” created by SeaTow