MRAA and ABYC Partner on Service Management Certification Program

The Marine Retailers Association of the Americas (MRAA) and the American Boat & Yacht Council (ABYC) have announced the all-new Service Management Certification program, which they partnered to develop.

This robust program, which includes an 11-course online training program with a downloadable workbook, a printed study guide, and a proctored exam, was created under the guidance of experienced service managers. Those professionals, including dealership and boatyard service managers and boat engine manufacturers, guided MRAA and ABYC’s curriculum development to

address the many common pain points that service management faces, including workforce challenges, customer communication breakdowns, and efficiency and profitability killers.

The certification program, tailored for marine service professionals, was built to serve business owners, operations directors, service managers, shop foremen, parts managers, service advisors, and others involved in service management who seek to develop their skills and results.

Among those who played a key role in the program’s development is service management trainer and expert Valerie Ziebron of VRZ Consulting, who is the lead instructor for the e-learning component.

To learn more about this Service Management Certification program, visit MRAA at mraa.com/servicecertification/ or ABYC at abycinc.org/servicemanagement.