MRAA and ASA Partner to Create Education Hub

The Marine Retailers Association of the Americas (MRAA) and the American Sportfishing Association (ASA) have partnered to create an Education Hub for ASA member organizations. Unveiled at ASA’s International Convention of Allied Sportfishing Trades (ICAST) show in Orlando, Florida, the new custom training hub will be housed within MRAA’s Learning Management System, MRAATraining.com.

The MRAA and the ASA will team up to curate education in the form of courses, resources and programs on topics of interest to sportfishing retailers. ASA Members will gain access to the ASA Education Hub which will include 60-plus sales, marketing and leadership courses, ICAST Lunch & Learn content from 2023 and 2024, advocacy information and more.

The collaboration contains additional deliverables including new education in the form of blogs, live webinars, resources and two MRAA staff members to support educational programming at ICAST and the Sportfishing Summit.

With the synergies between MRAA and ASA’s target audiences, it will be efficient for MRAA to develop, for ASA, a substantial education program using the same approach that has helped MRAA achieve world-class Net Promoter Scores for its educational programs and annual Dealer Week Conference and Expo.

To learn more about the ASA, ICAST and the ASA Education Hub, contact John Stillwagon, ASA Director of Communications, Content & Digital Marketing, (jstillwagon@asafishing.org), or Liz Keener (lizk@mraa.com) at the MRAA.