NMMA Launches New Monthly Boating Industry Report

The National Marine Manufacturers Association (NMMA) has launched its new Recreational Boating Industry Monthly Data Report, including performance indicators on wholesale and retail sales of new powerboats and outboard engines, economic metrics, and interactive graphs illustrating historical trends. The reports from January to September 2024 are now available for download and will be released the first week of each month.

The detailed monthly report provides NMMA members, recreational boating businesses and industry partners with key insights into marketplace performance, helping to inform strategic decisions and keep industry stakeholders up to date on the economic trends shaping consumer demand.

The September report includes several economic indicators, such as the U.S. Manufacturing PMI Index —which varies between 0 and 100, with a reading above 50 indicating an overall increase — was down 6.2% to 48.5 month-over-month, a sign of cautious optimism in what has been a down cycle coming out of the pandemic era boom for boating and outdoor recreation. While current recreational boating data shows all new boat segments are experiencing sales decreases year-over-year (YOY), the freshwater fishing boat segment saw an increase compared to the previous year. Additionally, consumer confidence dipped slightly in June to 100.4, maintaining a level of caution as an economic indicator for the industry.

NMMA’s Recreational Boating Industry Monthly Data Report is free to members and makes accessing current data and insights from NMMA’s Business Intelligence easier than ever. Associate members will receive an exclusive opportunity to access the reports at no cost through December 31, 2024. Beginning January 1, 2025, associate members will be able to purchase an annual subscription for $1,800.

Bookmark https://www.nmma.org/statistics/publications for direct and easy access.