NMMA Releases Sales Trend Report

The latest sales trends report for outboard engines, part of National Marine Manufacturers Association’s 2023 U.S. Recreational Boating Statistical Abstract, is now available for download. This section provides an overview of U.S. outboard engine retail market trends, including a deep historical view that helps with building future insights.

The U.S. outboard engine retail market in 2023 presented a complex yet largely positive picture with a growing appetite for higher-performance engines. The 300hp and greater segments registered a nearly 18% increase and the 250–299.9hp segment also showed an uptick.

The latest report in the 2023 Abstract highlights shifts in consumer preferences and reflects the market’s elasticity in adapting to new demands and prevailing economic conditions. Regionally, the South Atlantic, Great Lakes, and Gulf Coast maintained their market stronghold, despite slight variations in unit sales.

NMMA members receive unlimited complimentary access to the digital versions of the annual 2023 U.S. Recreational Boating Statistical Abstract. Non-members can purchase the Outboard Engine Sales Trends Report for $1,099.

Bookmark www.nmma.org/statistics/publications/statistical-abstract for direct and easy access.

Visit www.nmma.org/statistics or contact bi@nmma.org for more information.