ORR Releases “A Roadmap For A 21st Century Outdoor Recreation Economy”

Seeking to “revitalize America through recreation,” the Outdoor Recreation Roundtable (ORR) – comprised of 32 national associations representing more than 110,000 businesses nationwide – has released A Roadmap for a 21st Century Outdoor Recreation Economy to frame national discussions around the critical importance of an economic sector that creates jobs, builds healthy communities, and strengthens the health and well-being of public lands and waters.

“ORR members represent large and small businesses in every corner of our country – rural, suburban and urban areas,” said Jessica Turner, ORR executive director. “We know that supporting our outdoor recreation economy will drive a national business growth agenda. Our sector was thriving before the pandemic took hold, and we haven’t been immune to the adverse effects of the virus. However, as more and more Americans seek respite in the Great Outdoors, this sector will recover and make America even stronger.”

Prior to COVID-19, the US Bureau of Economic Analysis (BEA) determined that outdoor recreation comprised 2.2 percent of U.S. GDP, generated $778 billion in economic output and employed 5.2 million people, including significant numbers of jobs in rural areas. The sector was growing faster than the economy as a whole in every indicator and was larger than many sectors, including agriculture, mining and utilities, and chemical products manufacturing. During the last six months, COVID-19 impacts have been severe: 90 percent of businesses have experienced sales drops, some by as much as 75 percent; nearly eight in 10 have cut jobs or furloughed employees; and nearly 90 percent report difficulties with production and distribution.

At the same time, demand for outdoor recreation pursuits and products has increased: 80 percent of Americans report participating in outdoor activities during the pandemic, one third of them doing so for the first time. Sales of bikes and bike products are up 81 percent from May 2019 levels, resident fishing license sales are up 10 percent nationwide, boat sales are back to pre-pandemic levels, over 40,000 RVs were shipped in June making it the best month in nearly two years, and new off-highway motorcycle sales saw a 50 percent increase in the first half of the year, with significant increases in ATV and side-by-side sales.

ORR’s revitalization agenda includes four main components, each with specific action items:

• Recreation infrastructure investments to meet increasing demand and create jobs throughout the nation that grow local economies
• Improve recreation access to public lands and waters and ensure equity and inclusion
• Sound conservation policies that help sustain recreational areas for future generations, including helping manage the impacts of climate change
• Free and fair-trade policies and practices that ignite innovation and manufacturing