RBFF and NMMA To Launch Industry-Wide Marketing Campaign

The Recreational Boating & Fishing Foundation (RBFF) and the National Marine Manufacturers Association (NMMA) announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the well-being of Americans is front and center.

In unprecedented coordination, Take Me Fishing and Discover Boating, in addition to engaging other industry groups including the American Sportfishing Association, the Marine Retailers Association of America, BoatUS, marine trade associations and others, will tell the industry’s story around the country. By pooling resources, the groups will gain access to marketing channels in new ways and help the industry come out of the pandemic.

The campaign will feature a public service announcement (PSA), online advertising, social media and public relations—all of which will be targeted to local areas and ensure a focus on responsible and safe boating and fishing.

To create a unified voice and amplified, consistent message when it launches in June, all industry stakeholders will be given access to carefully created materials developed by Take Me Fishing and Discover Boating for social media, websites, newsletters and local PR.

Take Me Fishing and Discover Boating have both posted significant gains in web traffic over the last several weeks, an early indicator of increasing interest in getting on the water. In addition to the awareness it will create, the campaign will guide people to TakeMeFishing.org and DiscoverBoating.com to learn, explore and find ways to go boating and fishing this summer and how to do so safely and responsibly.