RBFF Awards Funds to State Initiatives
Published on March 9, 2022
Through its State R3 Program Grants, the Recreational Boating & Fishing Foundation (RBFF) awarded funds to 11 programs in 10 states. Now in its eighth year, the State R3 Program Grants’ goal is to support state recruitment, retention, and reactivation (R3) initiatives to increase fishing and boating participation.
The programs must focus on one of three areas:
- Communicate the relevance of fishing and/or boating to urban, multicultural audiences to increase participation
- Implement angler and/or boater customer engagement strategies to retain and/or reactivate anglers and boaters to increase participation
- Enhance the capability of agencies to develop and implement effective angler and/or boater recruitment, retention, and reactivation efforts
RBFF is providing approximately $208,000 in grants this year. Additionally, the 10 state agencies are contributing more than $300,000 in project funds and in-kind support, bringing the total amount of funding support to more than $508,000 for these programs.
The State R3 Program Grants fund sustainable and replicable angler and boater R3 initiatives and plans that focus on increasing fishing license sales and boat registrations to help increase fishing and boating participation. Proposals are reviewed and selected by RBFF staff and a Proposal Review Working Group made up of industry, federal agency and NGO representatives.
The 2022 grantees include:
- Iowa Department of Natural Resources: Iowa Recreational Paddler to Licensed Angler Customer Journey Marketing Campaign
- Massachusetts Division of Fisheries and Wildlife: ¡Adelante! MA Fishing’s Future
- Nevada Department of Wildlife: Boat/Fish Nevada
- Ohio Division of Wildlife: Resident Angler Reactivation Automated Campaign
- Pennsylvania Fish and Boat Commission: Digital Marketing for Reactivation
- South Dakota Department of Game, Fish and Parks: Fishing with Your Friends
- Tennessee Wildlife Resources Agency: Assessing Auto-Renewal’s Effectiveness as a Retention and Revenue Tool and Which Anglers Did We Lose at the Greatest Rates in 2021?
- Vermont Fish and Wildlife Department: Reaching Access Area Visitors Through Geo-targeted Instagram and Facebook Ads
- Virginia Department of Wildlife Resources: Enhancing Urban Fishing Opportunities in Metropolitan D.C.
- Wisconsin Department of Natural Resources: Recruiting Latino Anglers
The State R3 Program Grants are partially funded by RBFF through a USFWS financial assistance award (#F18AC00145).
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