RBFF Partners With Sport Fishing Championship

The Recreational Boating & Fishing Foundation (RBFF), whose mission is to increase participation in recreational fishing and boating, along with its consumer brand, Take Me Fishing™, announced an integrated partnership with Sport Fishing Championship (SFC). The alliance is designed to bring awareness to sportfishing fans and educate them on where, how, and when to fish and boat.

TakeMeFishing.org will be highlighted as a resource for SFC fans via season-long promotions on social media, and branded content during SFC tournament TV broadcasts. An instructional vignette featuring SFC talent showcasing offshore fishing tips and angler experiences will be a focal point of the joint storytelling.

The partnership was inspired by results from a 2023 SFC fan study conducted by Wasserman and SFC, revealing that many SFC loyalists don’t fish.

In an additional collaboration, the SFC will emcee and sponsor RBFF’s “Women’s Engagement Breakfast,” a sold-out annual event at ICAST, the leading fishing industry trade show. The Women’s Engagement Breakfast brings together people from the industry to hear the latest research and information about women in fishing and boating and their continued barriers and challenges to participation. It also showcases real-life examples of industry brands engaging successfully with women, and new initiatives from Take Me Fishing’s female focused “Find Your Best Self on the Water” campaign.