RBFF’s George H.W. Bush Vamos A Pescar Education Fund Announces 2018 Grant Recipients

The Recreational Boating & Fishing Foundation (RBFF) and the George H.W. Bush Vamos A Pescar Education Fund have released the third round of grants for organizations that bring fishing, boating and conservation experiences to Hispanic families in six states. Fifteen programs in California, Florida, Iowa, Nebraska, Pennsylvania and Virginia received a total of almost $160,000 in funds, including nearly $78,000 in grant funds from RBFF’s George H.W. Bush Vamos A Pescar Education Fund. The six state agencies in each of the states are fully matching the grant funds. “Emerging audiences, like Millennials and Gen X-ers are increasingly diverse, and the Hispanic population is expected to reach 65 million individuals by 2020,” Frank Peterson, CEO of RBFF, said. “With this in mind, it’s imperative that our industry reach out to and include the Hispanic audience in marketing messages, communications and imagery.”

In 2014, Bass Pro Shops Founder and CEO Johnny Morris donated $125,000 to RBFF to start an Education Fund in honor of his friend, President George H.W. Bush’s 90th birthday. The George H.W. Bush Vamos A Pescar™ Education Fund was launched, with other companies coming on board with their financial support. The mission of the education fund is to engage Hispanic families across the United States in fishing and boating through hands-on experiences and conservation activities.

For a list of grant recipients click here