Sea Tow Launches “Vest Friends” Social Media Campaign

The Sea Tow Foundation has announced the launch of its newest social media campaign called “Vest Friends.” Boaters are encouraged to share photos on social media of themselves and their friends wearing life jackets using the hashtag #VestFriends.

The nationwide nonprofit, dedicated to the education and promotion of safe boating practices, hopes the campaign will spread awareness among boaters about the importance of always wearing life jackets on the water.

The campaign will supplement and support the Sea Tow Foundation’s Life Jacket Loaner Program, where boaters can borrow life jackets for the day at no cost from more than 400 stations at marinas, boat landings and other boating hot-spots. VestFriends marketing materials will be placed at each of the Foundation’s Life Jacket Loaner Stations to encourage boaters to take photos and share on Facebook and Instagram. Select photos shared with #VestFriends will be highlighted on the program’s dedicated social media channels and website. To learn more, visit www.boatingsafety.com/myvestfriends.