Shoremaster Acquires Neptune Boat Lifts

ShoreMaster LLC, which merged with HydroHoist LLC in 2019, announced the acquisition of Neptune Boat Lifts, Inc., the premier saltwater boat lift brand based in Fort Lauderdale, Florida.

With the acquisition of Neptune, the portfolio of brands will now cover all fresh and saltwater marine environments. The combined product offering covers the broadest spectrum of product categories in the dock, boat lift, and accessories markets, while accommodating all boat types, sizes, and applications in the industry.

Don Hurley, ShoreMaster’s Chief Executive Officer, said, “Neptune is a leading brand in the saltwater lift market, one of the most important and fastest-growing markets in the industry. Neptune offers unparalleled quality and service, and in their market has exceptional brand recognition and customer loyalty. This is an exciting addition and a great fit to our portfolio of brands.”

Founded in 2007, Neptune has been a pioneer in the saltwater marine environment, focusing its design and manufacturing on product safety, performance, and quality. The Neptune team collectively has over 100 years of real-world experience, with every lift designed and engineered in-house, then independently evaluated and certified by structural engineers.