The Devoted Float and The Qualified Captain Partner with West Marine

The Devoted Float, an awareness and resource organization focused on flotation, water safety and drowning prevention,  has teamed up with The Qualified Captain, the water industry’s leading expert on safety, and West Marine, North America’s marine supply resource leader, to launch a major national campaign that encourages the installation of waterside lifesaver rings throughout the country. 

While federal waters are consistently governed, lakes, rivers and other various waterways regulated by state and local authorities, typically have inconsistent safety guidelines when it comes to flotation installation.  Accidental drownings in these types of waters can often be mitigated with the use of a readily accessible flotation device and it is a goal of this trio to help save lives. 

The Devoted Float was started by 13-year-old Cade Redmond, who witnessed the lake drowning of a young man in late 2022.  Recognizing that a float would have likely saved this man’s life, Redmond decided to reach out to Aaron Stasiak “The Qualified Captain”, a national influencer who has over 1 million followers on Instagram, to help him spread the flotation message. As demand for these lifesaver rings has continued to grow due to their efforts, both recognized the need for a retail partner to help them provide massive and expeditious distribution of these floats. West Marine offered its support to facilitate the effort.  

“We are so excited to be partnering with The Devoted Float and The Qualified Captain. Safety on the water is core to our organization and our expert staff of boaters that are here to help share their expertise to other boaters so they can stay safe and enjoy the water” said Chelsea Roller, Social Media Specialist for West Marine. 

 West Marine has been coordinating its marketing and distribution channels to ensure the ongoing flotation awareness campaign grows along with a streamlined fulfillment process. The company plans to feature these lifesaving devices through its multitude of website, social media and direct marketing avenues as well as highlight the program in May, National Water Safety Month. 

 Lifesaver rings can be found on both The Devoted Float and The Qualified Captain’s websites and instagram pages, with direct links to West Marine for fulfillment.